{"id":358,"date":"2026-03-26T13:21:00","date_gmt":"2026-03-26T14:21:00","guid":{"rendered":"http:\/\/www.vindicoraz.com\/?p=358"},"modified":"2026-03-26T15:03:55","modified_gmt":"2026-03-26T15:03:55","slug":"americans-just-handed-bmw-a-wagon-business-case-it-wasnt-expecting","status":"publish","type":"post","link":"http:\/\/www.vindicoraz.com\/index.php\/2026\/03\/26\/americans-just-handed-bmw-a-wagon-business-case-it-wasnt-expecting\/","title":{"rendered":"Americans Just Handed BMW A Wagon Business Case It Wasn\u2019t Expecting"},"content":{"rendered":"<div><img width=\"1024\" height=\"576\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-large size-large wp-post-image lazyload\" alt=\"\" style=\"margin-bottom: 15px\" loading=\"lazy\" data-src=\"http:\/\/www.vindicoraz.com\/wp-content\/uploads\/2026\/03\/P90576473_highRes_the-all-new-bmw-m5-t-copy-1024x576-1.jpg\"><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<ul class=\"wp-block-list\">\n<li>BMW says US buyers are warming to high-powered wagons like the M5 Touring.<\/li>\n<li>Smaller M3 Touring still skips America, leaving enthusiasts with limited choices.<\/li>\n<li>Some US drivers are picking wagons for their cleaner looks over practicality.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>The launch of cars like the Audi RS6 Avant and <a href=\"https:\/\/www.carscoops.com\/tag\/bmw-m5\/\" id=\"https:\/\/www.carscoops.com\/tag\/bmw-m5\/\">BMW M5<\/a> Touring has helped spark renewed interest in high-performance wagons in the United States, and it appears to be working. BMW has taken notice, and it&rsquo;s possible the brand could launch more estates in the market going forward.<\/p>\n<div class=\"ad-placement\">\n<div id=\"82503191-e1d1-435a-874f-9c78a2a54a2f\" class=\"_ap_apex_ad\"><\/div>\n<div id=\"0f7e3106-c4d6-4db4-8135-c508879a76f8\" class=\"_ap_apex_ad\"><\/div>\n<p>\t\t\t\tvar adpushup = window.adpushup  = window.adpushup || {que:[]};<br \/>\n\t\t\t\tadpushup.que.push(function() {<br \/>\n\t\t\t\t\tif (adpushup.config.platform !== &#8220;DESKTOP&#8221;){<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;0f7e3106-c4d6-4db4-8135-c508879a76f8&#8221;);<br \/>\n\t\t\t\t\t} else {<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;82503191-e1d1-435a-874f-9c78a2a54a2f&#8221;);<br \/>\n\t\t\t\t\t}<br \/>\n\t\t\t\t});<\/p><\/div>\n<p>Last year, <a href=\"https:\/\/www.carscoops.com\/tag\/bmw\/\" id=\"https:\/\/www.carscoops.com\/tag\/bmw\/\">BMW<\/a> revealed that the M5 Touring was actually <a href=\"https:\/\/www.carscoops.com\/2025\/05\/bmw-m5-touring-us-sales-popularity\/\" id=\"https:\/\/www.carscoops.com\/2025\/05\/bmw-m5-touring-us-sales-popularity\/\">outselling the sedan in the US<\/a>, whereas the opposite is true in Europe, despite estates historically being more popular there than in most other regions. According to Bernd Koerber, BMW&rsquo;s senior vice president for Brand and Product Management, it&rsquo;s the shape of estates that&rsquo;s winning over American buyers.<\/p>\n<p><strong>Read: <a href=\"https:\/\/www.carscoops.com\/2024\/08\/if-you-buy-enough-m5-tourings-bmw-might-bring-next-gen-bmw-m3-wagon-to-the-u-s\/\" id=\"3060592\">If You Buy Enough M5 Tourings, BMW Might Bring Next M3 Wagon To US<\/a><\/strong><\/p>\n<p>&ldquo;The reasons for buying a Touring in the US are totally different,&rdquo; he told <a href=\"https:\/\/carbuzz.com\/more-bmw-wagons-in-usa\/\" id=\"https:\/\/carbuzz.com\/more-bmw-wagons-in-usa\/\">CarBuzz<\/a>. &ldquo;It&rsquo;s purely the shape, whereas in Europe, you have the combination of shape, functionality, and long-distance traveling.&rdquo;<\/p>\n<div class=\"ad-placement extra__ad_tbl\">\n<div id=\"ea4d4b5a-f8e5-4d5d-9d9a-53a3b956b6cd\" class=\"_ap_apex_ad\"> <\/div>\n<div id=\"44c0a4dc-e25b-4ba5-ac64-2c510461b92a\" class=\"_ap_apex_ad\"> <\/div>\n<p>\t\t\t\tvar adpushup = window.adpushup  = window.adpushup || {que:[]};<br \/>\n\t\t\t\tadpushup.que.push(function() {<br \/>\n\t\t\t\t\tif (adpushup.config.platform === &#8220;DESKTOP&#8221;){<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;ea4d4b5a-f8e5-4d5d-9d9a-53a3b956b6cd&#8221;);<br \/>\n\t\t\t\t\t} else{<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;44c0a4dc-e25b-4ba5-ac64-2c510461b92a&#8221;);<br \/>\n\t\t\t\t\t}<br \/>\n\t\t\t\t});<\/p><\/div>\n<p>During the same interview, Koerber added that the combination of style and performance with a model like the M5 Touring is a winning recipe, leaving the door open for other similar cars to be launched in the future.<\/p>\n<p>&ldquo;This combination seems to work from a lifestyle perspective,&rdquo; he said. &ldquo;Unique shape with high performance seems like to be a good mix.&rdquo;<\/p>\n<p><strong>The Next M3 Touring?<\/strong><\/p>\n<section class=\"type:slideshow\"><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><\/section>\n<p>Given how popular the M5 Touring is in the US, BMW is perhaps regretting its decision not to sell the M3 Touring there as well. BMW doesn&rsquo;t break down <a href=\"https:\/\/www.carscoops.com\/tag\/bmw-m3\/\" id=\"https:\/\/www.carscoops.com\/tag\/bmw-m3\/\">M3<\/a> sales by sedan and Touring body styles, but in some markets, the Touring reportedly accounts for up to 50 percent of total M3 sales. Shortly after the car&rsquo;s launch, BMW acknowledged it had to double or even triple planned production volumes due to exceptional demand.<\/p>\n<p>As the current-generation M3 will only stick around for a couple of more years, it&rsquo;s unlikely BMW will be able to develop a US-spec model. However, it&rsquo;s certainly possible that the next-generation M3, which will transition to a mild-hybrid retaining the familiar 3.0-liter twin-turbo six, will spawn a Touring model. If that happens, BMW would be wise to sell it to Americans.<\/p>\n<div class=\"ad-placement\">\n<div id=\"9b1169d9-7a89-4971-a77f-1397f7588751\" class=\"_ap_apex_ad\"> <\/div>\n<div id=\"bb7964e9-07de-4b06-a83e-ead35079d53c\" class=\"_ap_apex_ad\"> <\/div>\n<p>\t\t\t\tvar adpushup = window.adpushup  = window.adpushup || {que:[]};<br \/>\n\t\t\t\tadpushup.que.push(function() {<br \/>\n\t\t\t\t\tif (adpushup.config.platform !== &#8220;DESKTOP&#8221;){<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;bb7964e9-07de-4b06-a83e-ead35079d53c&#8221;);<br \/>\n\t\t\t\t\t} else {<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;9b1169d9-7a89-4971-a77f-1397f7588751&#8221;);<br \/>\n\t\t\t\t\t}<br \/>\n\t\t\t\t});<\/p><\/div>\n<section class=\"type:slideshow\"><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><\/section>\n","protected":false},"excerpt":{"rendered":"<p>BMW says US buyers are warming to high-powered wagons like the M5 Touring. Smaller M3 Touring still skips America, leaving &hellip; <a href=\"http:\/\/www.vindicoraz.com\/index.php\/2026\/03\/26\/americans-just-handed-bmw-a-wagon-business-case-it-wasnt-expecting\/\" class=\"more-link\"><span class=\"more-button\">Continue Reading<span class=\"screen-reader-text\">Americans Just Handed BMW A Wagon Business Case It Wasn\u2019t Expecting<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.vindicoraz.com\/index.php\/wp-json\/wp\/v2\/posts\/358"}],"collection":[{"href":"http:\/\/www.vindicoraz.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.vindicoraz.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.vindicoraz.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.vindicoraz.com\/index.php\/wp-json\/wp\/v2\/comments?post=358"}],"version-history":[{"count":2,"href":"http:\/\/www.vindicoraz.com\/index.php\/wp-json\/wp\/v2\/posts\/358\/revisions"}],"predecessor-version":[{"id":361,"href":"http:\/\/www.vindicoraz.com\/index.php\/wp-json\/wp\/v2\/posts\/358\/revisions\/361"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.vindicoraz.com\/index.php\/wp-json\/wp\/v2\/media\/360"}],"wp:attachment":[{"href":"http:\/\/www.vindicoraz.com\/index.php\/wp-json\/wp\/v2\/media?parent=358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.vindicoraz.com\/index.php\/wp-json\/wp\/v2\/categories?post=358"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.vindicoraz.com\/index.php\/wp-json\/wp\/v2\/tags?post=358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}